A Synopsis Of Significant Digital Media Findings In 2020

In all countries in which surveys were conducted the coronavirus epidemic has significantly raised the amount of news read by mainstream media. Television news as well as online sources have experienced substantial increases. Television has become the main source of news for many, offering temporary relief from the current decline. Consumption of printed newspapers, has decreased as lockdowns impede physical distribution, and is almost certainly leading towards an all-digital future. In most countries, however, online and social media usage has dramatically increased. WhatsApp experienced the greatest growth and a rise of around ten percent in some nations. Over half (51 percent) of respondents used an open or closed group online to connect, share information or participate in an online support system for local residents.

As of April 2020, confidence in the media's coverage of COVID-19 was fairly high in all countries, with the same level as national governments and significantly greater than that of specific politicians. For information on COVID-19, media trust was higher than trust in social media, video platforms and messaging services. From our larger data set that was gathered in January, global concerns about misinformation remain high. More than half of the world's population expressed concerns over the truth or falsity of news on the internet even prior to the outbreak of coronavirus. Although domestic politicians are the primary source of misinformation, people who identify as right-wing in certain countries (including the United States) are more likely than other people to blame the media. While Facebook is widely believed to be the primary outlet for disinformation virtually everywhere, WhatsApp is more responsible for spreading false information in the Global South like Brazil as well as Malaysia.

Our poll in January that covered all countries revealed that less than 4 out of 10 (38%) thought that the majority of news sources were trustworthy. This is a drop of 4 percentage points when compared to the previous year. Just 46 percent of those polled believed they trusted the information they receive. Public broadcasters are having their credibility eroded due to political partisans on both the right- and left-leaning sides due to increasing uncertainty and political polarisation. Despite this, our survey shows that the majority (60 percent) still favor news that doesn't have a particular point of view and that only a tiny minority (28%) would prefer news that reflects or reinforces their views. The preference for partisans has slightly increased in the United States since we last asked this question in 2013, however, even in this country, a quiet majority appears to be searching for news that at least tries to be objective.

News media are more likely to expose false statements made by politicians as they adapt to changing communication methods (52%) People are more uncomfortable with ads on social media or search engines than they were with television political ads. Most people (58 percent) would prefer that platforms block advertisements with inaccurate assertions. We have seen significant increases in payment for online news in several countries such as the United States 20% (+4) and Norway 42% (+8) however, there are small increases in a number of other markets. It is crucial to be aware that citizens across all countries still aren't paying for news online. However there have been reports from publishers that they have experienced the possibility of a coronavirus 'bump'.

The decision to sign up for the newsletter is an indication of trust. The most important aspect is the authenticity and quality of the information. Subscribers are convinced that they receive superior information. However, a large number of people are content with the information they access for free and we find a high percentage of non-subscribers (40% in the USA and 50 percent in the UK) who believe that they can't convince people to pay. Paying more (e.g. In countries that have higher levels of payment (e.g. Norway and the USA) in between 1/3 to 50% of all subscriptions go directly to a handful of major national brands. This suggests that there's still the winner-takes-all model. A significant portion of those countries are currently adding their subscriptions, typically by purchasing a specialist or local newspaper. For radio Unirea FM 107,2 MHz Romanian commercial radio station. Its format that is composed of 60% news from different areas and 40% music. The current lineup of programming includes news programs that are regional, special programs, as well as talk show programming. People who are over 30 are interested in contests, news and interviews. But they also enjoy the variety of cultural programs like debates music, entertainment, and debate shows.

Four out of ten (44%) of the weekly news stories about a particular country are written by local newspapers. Our research has shown that Facebook, and other social media platforms, are currently used at an average of about a quarter (31%) for local information and news. This puts additional pressure on businesses and their business models. The access to news is becoming more common. More than 25% of users prefer to start their journey to read news via apps or websites. Generation Z (those between 18-24) prefer social media to websites and apps. They are a less strong relationship to websites and apps and are two times more likely to be more inclined to read news on these platforms. Over all age groups, the usage of Instagram for news has risen by more than a quarter in the last year and is expected to overtake Twitter over the next year.

To combat the growing trend of various platforms, publishers are trying to connect directly with users via mobile or email alerts. One-in-five Americans (21%) reads their news messages weekly. More than half who do so make use of it as their primary method of accessing information. Northern European countries tend to be slower in embracing news channels via email. Finland only has 10%. The number of people using podcasts has increased significantly over the past year, even though coronavirus lockdowns might have temporarily changed this trend. Half of respondents across countries (50 percent) believe that podcasts offer more understanding and depth than other forms of media. Spotify is the #1 podcasting site in a range of markets . It has taken over Apple's podcast application.

In the overall picture, nearly seven out of ten (69%) believe that climate change is an issue that needs to be addressed, however in the United States, Sweden, and Australia the majority of people disagree with this. These people of older age tend to be right-leaning. Younger groups access much of their climate-related information from social media, and also by following activists like Greta Thunberg. Amazon Echo and Google Home, both voice-activated smart speaker devices, continue to expand rapidly. Usage for any purpose is increasing from 14 percent to 19 percent in the UK as well as between 7% and 12% in Germany, and 9% to 13 percent in South Korea. The use of news remains low in all countries, despite.